Justin Cook on Prospect Theory & Behavior!

I was pleased to host MIT Sloan alumnus Justin Cook on my show to speak about the vast and compelling domain of Prospect Theory, behavioral economics, and more! This is an area Justin is especially interested in since even before his time as a key player in both the MIT Innovation Club and MIT Marketing Club, the places I got to know him best. Justin put the best excerpt of our HighTechFever chat online...